Techniek
About
Techniek
Techniek is an independent skincare brand making small-batch products from ingredients you could actually pronounce. Founded by a former pharmacist, the range sits at the quieter end of the wellness shelf - no buzzwords, no miracle claims, just formulations that do what they say.
Industry
Beauty & Wellness
Highlights
Built a brand identity that earned shelf space in 40+ independent stockists
Designed packaging that picked up a D&AD Wood Pencil in its first year
Launched a DTC site that hit $100k in revenue within six months
Services Provided
Brand Design
Packaging Design
Web Design
The Team
Challenge
Create a brand that feels premium without leaning on the minimalist-beige playbook everyone else in the category had already run. Techniek needed warmth and personality without sliding into twee territory.
What we made
"I knew what I didn't want the brand to look like, and that was about it. Pop Co-op took my vague instincts and turned them into something I'm genuinely proud to put on a shelf."
Priya Ahluwalia
Founder
