Athenaeum
About
Athenaeum
Athenaeum is a project management app built for small creative teams who are tired of tools designed for 500-person engineering orgs. It strips the feature bloat down to what actually matters: tasks, timelines, and a shared sense of what's happening this week.
Industry
SaaS & Technology
Highlights
Crafted a brand identity that stood out in a sea of blue-and-purple SaaS logos
Designed a landing page that lifted sign-ups by 180% in the first quarter
Positioned the product clearly enough that sales calls got 20% shorter
Services Provided
Brand Design
Content Design
Web Design
Brand Messaging
Challenge
Build a brand that feels human and considered in a category where most competitors look like they were designed by the same committee. Athenaeum needed to signal "serious tool" without looking like every other productivity app.
What we made
"We'd been going in circles with our positioning for nearly a year. Pop Co-op got us to clarity in three weeks - and the brand they built still feels fresh two years on."
Morgan Liu
Co-founder
